Böcker av Professor Greg Myers

Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.

Presents an insightful analysis of the discourse produced by blogs and wikis. This book looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; and, challenge demarcations between the personal and the public.