Böcker av Pierre Guillet de Monthoux

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

Explores the foundation of European management philosophy at a time when the Cold War has ended and Western capitalism has triumphed. The book reflects on the role of business and management that has emerged in Western capitalism and searches for the roots of moral philosophy.