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Böcker av Phil Allen

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  • - A Story of Racial Tragedy, Trauma, and Redemption
    av Phil Allen
    339,-

    On December 10, 1953, tragedy was visited on a family when Nathaniel Allen was murdered on the Sampit River by his white employer, who lured him into the meeting under the false promise of reconciliation. Allen's death was recorded as an accidental drowning, a deliberate cover-up of the bullet hole seen by more than one witness. Three generations later, Phil Allen Jr. revisits this harrowing story and recounts the'baton of bitterness'that this murder passed down in his family. Through interviews, difficult conversations, and deep theological reflection, Allen takes up the challenge of racism today, naming it for what it is and working to chart a path toward reconciliation. Open Wounds, and the documentary that accompanies it, is a transformative experience of listening and learning as a grandson looks, laments, an ultimately leads his family and his society forward toward a just and reconciled future. It's an essential part of our national reckoning with racism and injustice.

  • av Eric Balinski, Phil Allen & J Nicholas Debonis
    512,-

    Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company's value model.

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