Böcker av Ph.D. Rajagopal

In a competitive marketplace, selling is performed using scientific methods of product presentation. This title examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty.

Describes economic and political factors along with the technological perspectives thereof towards the export growth and competitiveness among developing countries and analyses trade competitiveness in view of the economic reforms and trade liberalisation.

Discusses a research analysis based on survey of literature and statistical analysis of the data available from secondary sources and argues the strategic partnership model developed by analysing the functional gap-map in reference to the political, economic, legal and trade related factors.