A unique collection of international cases which illustrate the strategic challenges facing the telecoms industry, accompanied by strategic commentary chapters, allowing an in-depth analysis of this emerging global industry.
Aimed at students who have previously taken a course in economic principles, and who now want to develop their knowledge of microeconomic theory. Structured to take account of the standard teaching year's programme, the text is divided into 22 chapters and pitched at the 2nd-year student.
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