Böcker av Pauline Brown

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the other AI,? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

Embark on a spellbinding journey to the heart of the ancient world in this compelling Special Report: "The Minoans: Unraveling the Labyrinth of the Bronze Age". Following the footsteps of the renowned historian Pauline Brown, unravel the enigma of the Minoan civilization, a culture that thrived on the island of Crete over four thousand years ago. This report unfolds their remarkable history, depicted through the kaleidoscopic lens of their intricate architecture, vibrant frescoes, intriguing scripts, and labyrinthine myths. Highlights: Discover the wonders of the Bronze Age and step into the labyrinthine Palace of Knossos. Decipher the ancient Minoan scripts and immerse yourself in the vibrant colors of Minoan society captured through their frescoes. Explore the legacy left by the Minoans on trade, commerce, and religious practices in the ancient world. Unearth the reasons behind the mysterious decline and disappearance of this formidable civilization.Intertwining facts, intelligent insights, and Pauline's captivating narrative ensures a vibrant stroll through a beautiful tapestry of yesteryears that is as enriching as it is enlightening. Lighting up a path of discovery, this report calls out to all history enthusiasts, curious readers, and voyagers of the past: Uncover the secrets, myths, and the enduring legacy of The Minoans and add this unmissable treasure to your historical dossier today!