Böcker av Paul Skinner

The Purpose Upgrade shows how businesses can unlock bigger profits and improve the world around them by redesigning their core mission to address the most pressing societal challenges of our times

Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.