Exploring representations of the feminine and masculine body - from super-vamp to super-waif, from buffalo boy to new man - this book considers the social, economic and aesthetic factors that have been instrumental in forging an identity for fashion photography since 1980.
Provides an evaluation of the history of men's fashion advertising in the first half of the twentieth century. Alongwith issues of representation to broader socio-economic contexts, this study addresses the discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
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