This book founds its main argument on the fact that the Industrial Revolution socio-economic models are now irrevocably shifting towards a new order (whatever the naming for it). Old notions with Growth as a chief example have by now become corroded , i.e. altered by a changing global environment.
This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before.
Whilst innovation remains of course an approach, a process, and is still often even reduced to a set of results, it essentially reflects a way of thinking evolution. Time is up for varying the thinking methods according to capacities and learned and available competencies with a view to change the thinking level.
Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.
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