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The airline industry is currently undergoing significant changes and facing various challenges. One of the key challenges is to provide consistent service while adapting quickly to evolving social media tools, cyber security threats, and passenger expectations. Traditional methods like surveys have proven to be slow and ineffective in adapting to these changes. In order to remain competitive in today's global economy, airlines must embrace increased efficiency, agility, and transparency, as they operate in a hyper-digital world.To gain a comprehensive understanding of marketing strategies in the aviation industry, the book "Aviation Marketing" provides insights into both business-to-business (B2B) and business-to-consumer (B2C) marketing strategies, concepts, and tools. It offers a holistic view of the marketing landscape in the aeronautics sector, providing airlines with valuable knowledge to navigate the challenges they face.