Böcker av Nicolae Sfetcu

Plato drew on the philosophical work of some of his predecessors, especially Socrates, but also Parmenides, Heraclitus, and Pythagoras, to develop his own philosophy, which explores most important fields, including metaphysics, ethics, aesthetics, and politics. With his professor Socrates and his student Aristotle, he laid the foundations of Western philosophical thought. Plato is considered one of the most important and influential philosophers in human history, being one of the founders of Western religion and spirituality. The philosophy he developed, known as Platonism, is based on the theory of Forms known by pure reason as a solution to the problem of universals. Plato's philosophy is in line with the pre-Socratics, sophists and artistic traditions that underlie Greek education, in a new framework, defined by dialectics and the theory of Ideas. For Plato, knowledge is an activity of the soul, affected by sensible objects, and by internal processes.In The Republic of Plato, the highest form is considered to be the Form of Good, the source of all other Forms that could be known by reason. The central theme of the book is justice, argued with the help of several Platonic theories, including the allegorical myth of the cave, the doctrine of ideas, dialectics, the theory of the soul, and the design of an ideal city.His dialectic is a type of knowledge, with an ontological and metaphysical role, which is reached by confronting several positions to overcome opinion (doxa), a shift from the world of appearances (or "sensible") to intellectual knowledge (or " intelligible ") to the first principles.Plato's educational model (paidèia) differentiates the level of education according to the students' skills. According to Socratic principles, in order to do justice, one must know what is good, and this is best known to the philosopher.

Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public.The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.