Böcker av Nick Bilton

A NEW YORK TIMES BESTSELLERThe unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom - and almost got away with it.

New York Times BestsellerWall Street Journal Business BestsellerEvening Standard pick Favourite Books of 2013, Sunday Business PostTHE ULTIMATE 21ST CENTURY BUSINESS STORYEv told Jack he had to 'chill out' with the deluge of media he was doing. 'It's bad for the company,' Ev said. 'It's sending the wrong message.' Biz sat between them, watching like a spectator at a tennis match.'But I invented Twitter,' Jack said.'No, you didn't invent Twitter,' Ev replied. 'I didn't invent Twitter either. Neither did Biz. People don't invent things on the Internet. They simply expand on an idea that already exsists.'Since 2006, Twitter has grown from the accidental side project of a failing internet start-up, to a global icon that by 2013 had become an $11.5bn business. But the full story of Twitter's hatching has never been told before.In his revelatory new book, New York Times journalist Nick Bilton takes readers behind the scenes of Twitter as it grew at exponential speeds, and inside the heads of the four hackers who created it: ambitious millionaire Evan Williams; tattooed mastermind Jack Dorsey; joker and diplomat Biz Stone; and Noah Glass, the shy but energetic geek who invested his whole life in Twitter, only to be kicked out and expunged from the company's official history.Combining unprecedented access with exhaustive investigative reporting, and drawing on hundreds of sources, documents and internal e-mails, HATCHING TWITTER is a blistering drama of betrayed friendships and high-stakes power struggles. A business story like no other, it will shock, expose and inspire.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton-with tongue-in-cheek-shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.Both visionary and practical, I Live in the Future & Here's How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: • With a walk on the wild side-through the porn industry-we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy. • By understanding how the Internet is creating a new type of consumer, the "consumnivore," living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created. • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for "anchoring communities" that tame information overload and help determine what news and information to trust and consume and what to ignore. • Why the map of tomorrow is centered on "Me," and why that simple fact means a totally new approach to the way media companies shape content. • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences. I Live in the Future & Here's How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton's website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.