Böcker av Ned Hamson

Covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of business to strategies for developing practical innovation management process. This book contains examples and lessons from some of the world's most successful businesses, including Toyota, Nokia, QVC, Canon, and more.

Based on both fundamental theory and practical experience, this work identifies a range of approaches that equip individuals and organizations not only to react in time to change but to become pro-active in creating a positive future for themselves and their organizations.