Böcker av Nadya Zhexembayeva

We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity - the overfished ocean - their primary strategic consideration, not just a concern for their ''green'' division.

“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus ReviewsIn this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times.Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive?4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.

We are living amidst a remarkable transformation. The linear, throwaway economy of today - in which we extract resources, create products, use them, and throw them away like a cheap plastic fork - is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity - the overfished ocean - is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore.