Böcker av Michelle Carvill

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and practical solutions from the world of marketing. In our fast moving, challenging world - in which there are approximately 10.6 million marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? Is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 100-topic checklist of practical ways in which marketers can drive positive impact, showing that even in the age of consumerism, marketing CAN be a force for good.

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.