Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
There's one thing every troll child dreads more than anything - and that's the Betterer, the evil troll in Shadow Forest who loves to punish his fellow trolls for their grubby and stupid habits in lots of horrible ways.
Samuel Blink is the hero of this story, but he doesn't know it yet. Right now, he and his sister Martha are in the back of his parents' car. He has no idea a giant log is about to fall from the sky and change his life forever. He doesn't know that he and Martha will be forced to move to Norway and eat their Aunt Eda's smelly brown cheese.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.
