Böcker av Mark E. Hill

Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

The authors of this work use a novel strategy that combines record linkage and demographic/statistical analysis to produce an internally consistent and robust set of estimates of the African-American population during the period 1930-1990. They interpret the record that emerges, with special reference to longevity trends and differentials.

Suitable for serious practitioners interested in breaking from the familiar ways of doing things and in search of approaches to stimulate their own thinking that is effective for any organization large or small, this title explains marketing thinking and how to cultivate it, and the ways in which marketplace differences are created.

The authors of this work use a novel strategy that combines record linkage and demographic/statistical analysis to produce an internally consistent and robust set of estimates of the African-American population during the period 1930-1990. They interpret the record that emerges, with special reference to longevity trends and differentials.