Böcker av Marian Salzman

A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades-a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge."In a world of half-baked hot takes, Marian Salzman is a true seer."-Andrew YangA little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization.So what's in store for the next two decades?In this acutely observed guide, Marian Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and "together apart" seems to have become the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all.Drawing inspiration from John Naisbitt's classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, Salzman connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments-some established, some surprising-poised to shift our identities, shape our collective future, and recast our past.In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, surprising look at the future of everything from work and business to sex. This enlightening book is based on intensive research and interviews as well as the authors' real-world and global business experience.