Böcker av Marc J. Kuchner

EXPLOSIONS! DEBRIS! COLLISIONS OF COSMIC PROPORTION! For the kid who loves to smash and crash, this is the perfect series from MIT Kids Press. There's a comet speeding in from the outer solar system, and it's about to slam into an asteroid! Who will be left standing after this interplanetary smackdown?The first in a series of full-colour, illustrated, non-fiction readers for ages seven to nine, Asteroid Versus Comet narrates the oncoming collision of two of space's most epic bodies. Who will prevail? The pockmarked asteroid, a veteran fighter who's already taken some punches? Or the comet, with a heart of ice and rock and a tail that stretches millions of miles? Read on to find out - and learn lots about space and astrophysics along the way.

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.As an astrophysicist at NASA, Kuchner knows that "e;marketing"e; can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical componof the modern scientific endeavor, not only advancing personal careers but also society's knowledge.Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the mcritical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.