Böcker av Manisha Raj

This book is an extension of the author's PHD work. The broad ideology behind this work is the gap in financial literacy among youth (educated/uneducated) in urban areas. Taking right decisions about investments and savings is a challenge throughout the world and as we see major policy changes in the social security schemes of developing economies, it is mandatory to develop a strong understanding about long term financial planning. In the process of financial planning the financial attitude and financial behavior of the people will play instrumental role. This book highlights the importance of financial literacy and a proper financial plan to diversify investments so that there is a perpetual source of revenue for the present youth during their old age.this research work further dives into the concepts of strong planning with farsightedness which is again based on financial awareness. the youth should be flexible enough in spending for a long span of time. The policy concerns from the government side cannot be disregarded which is again a dynamic area and in a developing country like India it very much depends on the political ideologies of the ruling party. Further empowerment among middle class can only come by having a sound financial background. As the middle class has limited income and diversifying sources of expenditure, the pros and cons of each investment should be strongly vetted to have a secured future. In the recent few years we see that women workforce and participation is increasing hence incentivising women to save can also be an important macro variable to increase savings in the economy which will help central investment processes.