Böcker av Loveleen Gaur

The technological boom has provided consumers with endless choices, removing the hindrance of time and place. Understanding the dynamic and competitive business environment, marketers know they need to reinforce indestructible customer experience with the support of algorithmic configurations to minimize human intrusion. World Wide Web (WWW) and online marketing have changed the way of conducting business; with artificial intelligence (AI), business houses can furnish a customized experience to fulfil the perceived expectation of the customer.Artificial intelligence bridges the gap between business and prospective clients, provides enormous amounts of information, prompts grievance redressal system, and further complements the client's preference. The opportunities online marketing offers with the blend of artificial intelligence tools like chatbots, recommenders, virtual assistance, and interactive voice recognition create improved brand awareness, better customer relationshipmarketing, and personalized product modification.Explainable AI provides the subsequent arena of human-machine collaboration, which will complement and support marketers and people so that they can make better, faster, and more accurate decisions. According to PwC's report on Explainable AI(XAI), AI will have $15.7 trillion of opportunity by 2030. However, as AI tools become more advanced, more computations are done in a "black box" that humans can hardly comprehend. But the rise of AI in business for actionable insights also poses the following questions: How can marketers know and trust the reasoning behind why an AI system is making recommendations for action? What are the root causes and steering factors? Thus, transparency, trust, and a good understanding of expected business outcomes are increasingly demanded.

The healthcare industry is starting to adopt digital twins to improve personalized medicine, healthcare organization performance, and new medicine and devices. These digital twins can create useful models based on information from wearable devices, omics, and patient records to connect the dots across processes that span patients, doctors, and healthcare organizations as well as drug and device manufacturers. Digital twins are digital representations of human physiology built on computer models. The use of digital twins in healthcare is revolutionizing clinical processes and hospital management by enhancing medical care with digital tracking and advancing modelling of the human body. These tools are of great help to researchers in studying diseases, new drugs, and medical devices. Digital Twins and Healthcare: Trends, Techniques, and Challenges facilitates the advancement and knowledge dissemination in methodologies and applications of digital twins in the healthcare and medicine fields. This book raises interest and awareness of the uses of digital twins in healthcare in the research community. Covering topics such as deep neural network, edge computing, and transfer learning method, this premier reference source is an essential resource for hospital administrators, pharmacists, medical professionals, IT consultants, students and educators of higher education, librarians, and researchers.

Apart from technological introduction to deepfakes concept, the book details algorithms to detect deepfakes, techniques for identifying manipulated content and identifying face swap, generative adversarial neural networks, media forensic techniques, deep learning architectures, forensic analysis of deepfakes and so forth.