A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
The new and updated edition of this classic book presents an authoritative introduction to the Enneagram; a curiously accurate system of knowledge about human personality based on an ancient diagram of a nine-pointed star. It covers all the key aspects of the system, from historical roots to how it can be applied.
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