Böcker av Karen S. Johnson-Cartee

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. This text provides an introduction to persuasion, social influence, and propoganda.

News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities.