An advertising creative director for over 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Joshua Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.