Böcker av Joel Houston

Survive. That''s what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees. After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.In this witty, gritty book, readers will learn about:┬╖       Embracing risk with wisdom┬╖       Cultivating authentic customer relations┬╖       Developing a positive business culture┬╖       Supporting all-important operations┬╖       Simple approaches to marketing┬╖       Sustaining a healthy work-life balance┬╖       And . . . the "cogs" in the global supply chain that enable the world to survive (literally)Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel''s), small markets, and for many other hardworking entrepreneurs who keep the global economy running.

Are you thinking about having a baby? Well, don''t read this book! Kidding aside, read this book. In an age of conspiracy theories, social media deep fakes, political spin, and total uncertainty, Surviving Babies and Toddlers grounds readers in truthful Parenting Reality. In this witty, down-to-earth memoir, author Joel Houston, with the full support of his beleaguered wife, Katie, helps wannabe parents wake up from romanticized dreams of parenting bliss. He leads us into the trenches of raising children, where we learn about the "horror movie" of birth; diaper-loving dogs; awful fashion pageants; knife-wielding toddlers; and how far a baby''s projectile vomit can travel. (Far.)And yet, Houston never leads us to despair. Despite the daily struggle of raising babies and toddlers, the author helps us see that children and family are the most important things in life. This book is for: anyone who aspires to have children and wants to know about Realitynew parents searching for survival tactics (e.g. join a mothers-only Red Wine Therapy group)empty-nester parents trying to understand why they no longer have strength or soul but still miss the kids