Böcker av Jill Konrath

Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. With Selling to Big Companies, discover how to: Target accounts where you have the highest likelihood of success. Find the names of prospects who can use your offering. Create breakthough value propositions that capture their attention. Develop an effective, multi-faceted account-entry campaign. Overcome obstacles and objections that derail your sale efforts. Position yourself as an invaluable resource, not a product pusher. Have powerful initial sales meetings that build unstoppable momentum. Differentiate yourself from other sellers.Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door to greater sales using the ten metrics most valued by C-level executives (hint: ROI isn't one of them).

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules: • Keep It Simple: Make things easy and clear for your customers. • Be iNvaluable: Stand out by being the person your customers can't live without. • Always Align: Make sure you're in synch with your customers' objectives, issues, and needs. • Raise Priorities: Keep the most important decisions at the forefront of their mind.