Böcker av Javier Martínez-Falcó

Climate change has put the survival andviability of wine-growing regions at risk. Whereas the implementation of sustainableapproaches was once seen as a source of competitive advantage, it is now criticalto the survival of the industry. Winetourism should therefore aim to minimize possible cultural and environmentaldamage while improving the economic and social well-being of the wine-growingregion. Contributing to the targets of SDG 8, specifically target 8.9: ¿By 2030,devise and implement policies to promote sustainable tourism that creates jobsand promotes local culture and products,¿ this book argues that wine tourism canbe considered as a catalyst for the environmental sustainability of wineries. Chaptershighlight the economic, socioeconomic, environmental, socio-cultural impact ofwine tourism around the world, before concluding with a look to the future trendsand challenges. Itfeatures best practices from around the world that wineriesand wine tourism companies can incorporate into their core business functionsto make their operations more sustainable and also showcases how wineries have designedtheir tourism offerings to meet sustainable tourism development objectives

O objectivo deste livro é analisar a situação da Denominação de Origem Protegida (DOP) Jumilla de um ponto de vista histórico, geográfico e económico. A DOP Jumilla, localizada na província de Murcia, tem uma grande tradição vitivinícola que remonta a séculos atrás, através da qual as suas empresas têm evoluído ao longo do tempo. Está actualmente a mostrar uma evolução positiva nas suas vendas, bem como um enfoque crescente na produção de vinhos de qualidade. Esta situação implica um enorme esforço em I&D que deve continuar a ser consolidado, a fim de melhorar a sua competitividade e continuar a expandir-se nos segmentos mais exigentes.

L'objectif de cet ouvrage est d'analyser la situation de l'appellation d'origine protégée (AOP) Jumilla d'un point de vue historique, géographique et économique. L'AOP Jumilla, située dans la province de Murcie, possède une grande tradition vinicole vieille de plusieurs siècles, grâce à laquelle ses entreprises ont évolué au fil du temps. Elle montre actuellement une évolution positive de ses ventes, ainsi qu'un intérêt croissant pour la production de vins de qualité. Cette situation implique un énorme effort en R&D qui doit continuer à être consolidé afin d'améliorer sa compétitivité et de poursuivre son expansion dans les segments les plus exigeants.

L'obiettivo di questo libro è analizzare la situazione della Denominazione di Origine Protetta (DOP) Jumilla da un punto di vista storico, geografico ed economico. La DOP Jumilla, situata nella provincia di Murcia, ha una grande tradizione vinicola che risale a secoli fa, attraverso la quale le sue aziende si sono evolute nel tempo. Attualmente sta registrando un'evoluzione positiva delle vendite e una crescente attenzione alla produzione di vini di qualità. Questa situazione implica un enorme sforzo in R&S che deve continuare ad essere consolidato per migliorare la propria competitività e continuare ad espandersi nei segmenti più esigenti.

Ziel dieses Buches ist es, die Situation der geschützten Ursprungsbezeichnung (g.U.) Jumilla aus historischer, geografischer und wirtschaftlicher Sicht zu analysieren. Die g.U. Jumilla in der Provinz Murcia hat eine jahrhundertealte Weinbautradition, durch die sich ihre Unternehmen im Laufe der Zeit weiterentwickelt haben. Derzeit ist eine positive Entwicklung des Umsatzes und eine zunehmende Konzentration auf die Produktion von Qualitätsweinen zu verzeichnen. Diese Situation erfordert enorme Anstrengungen im Bereich Forschung und Entwicklung, die weiter ausgebaut werden müssen, um die Wettbewerbsfähigkeit des Unternehmens zu verbessern und in den anspruchsvollsten Segmenten weiter zu expandieren.

The purpose of this book is to analyze the situation of the Protected Designation of Origin (PDO) Jumilla from a historical, geographical and economic point of view. The Jumilla PDO, located in the province of Murcia, has a great winemaking tradition dating back centuries, through which its companies have evolved over time. It is currently showing a positive evolution in its sales, as well as a focus increasingly oriented towards the production of quality wines. This situation implies an enormous effort in R&D that must continue to be consolidated in order to improve its competitiveness and continue to expand in the most demanding segments.