A A wide ranging analysis of the Disney empire by a leading scholar A Studies Disney from a variety of perspectives: as a global business, the content of Disney products, and how they are received by audiences A Discusses Disney theme parks as well as films, cartoons and TV programmes.
This book is a major new assessment of the American movie industry in the 1990s. The author considers Hollywood in its entirety - home videos, cable tv and other communication technologies. She examines the impact of such technologies in areas such as distribution, production, exhibition, marketing and merchandising.
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