Böcker av James Seligman

"The use of technology to beat the competition in a Marketing Combat"New age marketing weapons, theory, and practiceThis book provides an exciting view of the weaknesses of the traditional marketing system. In this book, the author exposes new ways how to win the war against your competition. The competition is the 'focus' because their marketing strategies make them robust and win over customers with innovation in technology, larger budgets. It is claimed that size and might can be overcome through unconventional war strategies and that size and conventional power does not always win.Considering this theory, the author discusses the principles of modern marketing. Multi-directional, Synchronization, Tight objectives, Unlimited metrics, Symmetry, Minimalism, Multilevel delivery, and Control of the plan. This points to a new form of marketing warfare which is identified as '7th Generation Marketing', or 'Symmetry Marketing', which presents' non- size and unconventional power marketing warfare, where new weapons of technology, devices, subversive tactics replace traditional marketing approaches of the seven P's (Product, Price, Place, Promotion, People, Process and Physical evidence.)The web, Mobile devices and Covid 19 clearly show that a change has occurred and justifies new marketing approaches.

The theory and practice are explained by a well-respected brand expert. To brand or not to brandBrand evolutionBrand equityAsset ValueResearchDesignColour logicLegalsKeeping up to date

PATH TO SUCCESS; This success strategy goes beyond the saying "you are what you eat" and into the realm of the people you surround yourself with. Whether trying to succeed in business, sports, or life, it's essential to surround yourself with people with the same goals as you. The BOOK will help keep you motivated and driven to reach your goals. Not only that, but you can also pick up some valuable advice and self-development strategies from those around you. By surrounding yourself with successful people, you can stay focused on your goals and work towards becoming the best version of yourself.The book walks the reader through how to set objectives, setting of strategies, and measures to be a success. The book is written by experienced practitioners with NLP, COACHING, and COMMERCIAL backgrounds.

The hunt is on for a missing container full of misssiles highjacked by pirates. People are missing and the North Koreans want the container at any cost.Matt Murray and his PI team swing into action

In the early dawn hours of a Sydney morning, five dead male bodies are found in a container in a Qantas hanger, at Kingsford Smith and the victim's faces are so badly burned that police have a hard time figuring out the victim's identity. Only two clues surface: the victims were young Chinese, pieces of paper with symbols around the bodies. PI Matt Murray leaves his beloved dog Zoe and his pet parrot Dwayne at home in Paddington and goes off to investigate the case on commission to the NSW police who ran up against a blank wall. Months passed in fruitless police questioning, in following up leads.But Inspector Lindley is dissatisfied, and a series of coincidences lead him back to the case, so he calls in a fall guy Australia's number one PI Matt Murray. After sifting through crime evidence Matt had many questions Why did the body have scattered pieces of white paper with symbols around the body? Why was the container locked from the inside? Why did a bar owner leave for home right after Matt spoke to her? Why did a Triad from Sydney's China town, on the verge of telling Matt something important, was found dismembered in a dump truck? What can a group of young university students possibly have to do with the murder of a quiet and "decorated" old ex-detective? Private Eye Matt Murray and his team investigate.

Travelling around Australia,Bailey meets unique animals and people along the way, his adventures are epic. The book is educational and fun, its references are about real places.Meet the unique animals and locals as he hitch hikes.

A crime so complex the police could not solve at Central Station, the only evidence being an arm.The torso is missing making victim identification impossible until Australia's top Private Eye, Matt Murray and his team get involved.The case takes them to Quinyambie, a large cattle station near Broken Hill, the name is Aboriginal and has a special meaning, and the land is cursed.A complex crime thriller which takes the reader on a journey of family, feud, murder, and Corner Country.Weedy water,Water lappingWave come backLeaping up, striking the bank Water shakingCome and carry the weeds awayBulloo Lake, waterLooking at it, he (a mythical Ancestor) came there.Aboriginal, Sutton, (2002)

The book explores how we as humans communicate and considers the "Placements' of : how we see things, how we hear things, who we smell things, how we taste things and how we feel things that allow us to understand our environment and respond to messages.Messages get distorted, misunderstood our challenge is to make our messages clear and precise.Effective communication is a skill, some have it naturally, some of us learn it through life experience, however in the chapters of this book we explore the theory and practice of effective communication.There are practical examples and ways to coach yourself become a more effective communicator.

Australia is under attack from religous terrorists from Indonesia, the Prime Minister is the target. The terrorists are hell-bent on destruction including parliament house in Canberra, their attacks are unique and ruthless and third attack is successful.Thousands die in mass destruction of property, an assassin and team are sent out to neutralise the terror cell, but the FBI has other ideas. There are leakers inside the Federal Police undermining the assassin, questions follow. Who's side is he on?

Matt Murray is Australias number one private investigator. He recieves a call from an old friend Kishitani the owner of the giant Mitsui Japanese conglommerate based in Tokyo that is working for the U.S. government on a secret project.The Russians have developed new hypersonic missiles, fast, deadly and accurate deliverable into any country. The USA, Europe are exposed, a fast response is needed, enter Mitsui. Their mission is to build a computer virus that disables these weapons.Mitsui has a problem, their lead scientists working on the secret project have gone missing, and more serious they have had a breech / hack of their computer system and believe the prototype of the virus called' MATCH' has been stolen, it is worth billions in the wrong hands.Matt's team has to find the hacker, and rescue the MATCH virus before the encryption is opened, a race aganst time. The story unfolds as the world crime gangs (Yakusa, Mafia) and powers opposed to the USA and imperialism ( Iran, Syria, Iraq) chase the hacked file. Corruption, sinister characters of the under world along with secret agents lead to torture, killings across the globe. Amongst this background the Russian President brimming with confidence, and he decides to declare war using his new missiles.Something goes wrong, the missiles guidance system does not work.....the Kremlin do not know why.

OBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.

* The art of effective communication is described. * What is the theory and practice of effective communication. * Barriers and belief systems that create our opinions and how we express them. * Practical advice and examples. * Practice examples provided.

A fast paced thriller involving the hunt for a missing Australian business man and a container filled with top secret guidance systems and war heads. The North Koreans want the container, pirates will kill for the reward. There is a massive conspiracy an Australian business magnate is pulling the strings and the US Embassy in Singapore is compromised. The container is high jacked on the high seas by pirates, the hunt is on, where is it, and where is it going, the answer only is found at the end.