Böcker av James R. Taylor

Wouldn't it be great if you had a tool for accurately predicting businesses' future successes or failures and winners or losers based on something other than historical facts and figures about those businesses?...Written by a leading business school professor, this book presents business executives, investors, students, educators, and others with that tool! "Market Segmentation" is the division of businesses' potential customers into groups based on a wide range of characteristics, including demographics, income and education levels, interests, and more. And "Needs-Based Market Segmentation," as presented in this book, is an innovative form of market segmentation that allows accurate forecasts of businesses' future competitive performance (successes and failures, winners and losers) by measuring today's consumer and business needs.This book is the result of requests from students and business executives to have a document that summarizes material the author, Professor James R. Taylor, presented in MBA classes and executive education programs during his over forty-year teaching and research career at the University of Michigan's famed Ross School of Business. The book is cleverly written as a recounting of the real-life progression of a business school student named Bob as he learned about the Needs-Based Market Segmentation process in school and then used that process to make millions in the stock market and retire early. Are you the next Bob? Read and find out.

Chapter 3 gets to the heart of his criticism of conventional theories of communication process, and in doing so allows the author to demonstrate the feet of clay of one of the sacred cows of our time: the concept of office work as information processing.

A synthesis of insights gleaned from linguistic, semiotic, sociological and management theories. It presents an argument for communication-based organizational analysis that takes into account the structuring capacities of discourse.