It focuses on the changes in their environment and behaviour from the boom conditions of the late 1980s, the decline in the firms' traditional markets and their attempts to develop others, the disastrous financial experiences of the early 1990s, the changes in strategies and structures and in the management of the firms.
'A refreshing and useful addition to the folklore of management. It covers, in addition to the selection of objectives and the methods for their achievement, policies on growth and diversification, finance, marketing and bidding, international operations, management and labour and subcontracting.
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