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Böcker av Ian Gordon

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  • - A Practical Guide to Building a Better World Using Data
    av Ian Gordon
    1 465,-

    This book takes a data-first approach to framing the built environment sector¿s unique challenges and how industry can address them through better use of data. It describes how the sector has failed to derive value from data, and the common causes underlying this failure. It then provides practical guidance on how to use data to construct and operate built environment assets in a manner that better meets society¿s needs. The book examines how industry norms, organizational culture, and our personal behaviours contribute to the successful use of data. It sets out a philosophy and vision for the use of data in the built environment, and how this in turn might help the sector realise better outcomes in terms of cost, schedule, quality, and sustainability. Data is a valuable asset, one that the built environment sector must generate, protect, manage, and exploit. The book works as a holistic primer to data and the built environment, written both for those who are new to data or the built environment, and including deep-dive material that will provide insight to experienced professionals.

  • av Ian Gordon
    289 - 359,-

  • av Ian Gordon
    265,-

  • - A Genre Across Four Countries
    av Ian Gordon
    599 - 815,-

    This book looks at the humor that artists and editors believed would have appeal in four different countries.

  • av Ian Gordon
    529,-

  • - The Persistence of an American Icon
    av Ian Gordon
    509 - 1 679,-

    Superman is an icon of the American Way. Examining his many appearances over eighty years in comics, films, television series, and other media, Ian Gordon explores the dynamic process of mythmaking surrounding the character. Digging into comics archives, he reveals the prominent roles fans and collectors have played in remembering, interpreting, and reimagining Superman's iconography.

  • - Trends and Consequences
    av Ian Gordon & A P Thirlwalld
    795,-

    This collection of essays represents the proceedings of the conference of the Confederation of European Economic Associations at the University of Kent in 1986. Subjects include international migration, labour mobility and capital flows and movements.

  • - Strategies to Engage the Social Customer and Build Lasting Value
    av Ian Gordon
    319,-

    Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.

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