Böcker av Gururajan Govindan

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.

Learn how to analyze data using Python models with the help of real-world use cases and guidance from industry expertsKey Features Get to grips with data analysis by studying use cases from different fields Develop your critical thinking skills by following tried-and-true data analysis Learn how to use conclusions from data analyses to make better business decisionsBook DescriptionBusinesses today operate online and generate data almost continuously. While not all data in its raw form may seem useful, if processed and analyzed correctly, it can provide you with valuable hidden insights. The Data Analysis Workshop will help you learn how to discover these hidden patterns in your data, to analyze them, and leverage the results to help transform your business.The book begins by taking you through the use case of a bike rental shop. You'll be shown how to correlate data, plot histograms, and analyze temporal features. As you progress, you'll learn how to plot data for a hydraulic system using the Seaborn and Matplotlib libraries, and explore a variety of use cases that show you how to join and merge databases, prepare data for analysis, and handle imbalanced data.By the end of the book, you'll have learned different data analysis techniques, including hypothesis testing, correlation, and null-value imputation, and will have become a confident data analyst.What you will learn Get to grips with the fundamental concepts and conventions of data analysis Understand how different algorithms help you to analyze the data effectively Determine the variation between groups of data using hypothesis testing Visualize your data correctly using appropriate plotting points Use correlation techniques to uncover the relationship between variables Find hidden patterns in data using advanced techniques and strategiesWho this book is forThe Data Analysis Workshop is for programmers who already know how to code in Python and want to use it to perform data analysis. If you are looking to gain practical experience in data science with Python, this book is for you.