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  • av Govind Kumar
    379,-

    In "Analyzing Farmer Stubble Burning Behavior," Govind Kumar delves into the complex and pressing issue of stubble burning, a practice that has garnered significant attention due to its detrimental effects on the environment, public health, and agriculture. Kumar, a distinguished researcher and expert in the field of agricultural sustainability, offers a comprehensive examination of the factors driving this behavior among farmers in agricultural regions.Kumar's book presents a meticulous analysis of the socioeconomic, cultural, and ecological drivers behind stubble burning practices. Drawing on extensive fieldwork, data analysis, and a deep understanding of rural communities, the author sheds light on the motivations and constraints faced by farmers. By exploring the multifaceted nature of this issue, Kumar provides valuable insights into crafting effective policies and interventions to mitigate stubble burning.Throughout the book, readers will encounter a rich synthesis of empirical evidence, case studies, and policy recommendations. Kumar's writing is accessible, making this book a valuable resource for policymakers, researchers, students, and anyone interested in understanding and addressing the challenges of stubble burning in agriculture."Analyzing Farmer Stubble Burning Behavior" serves as an essential guide for navigating the complex dynamics surrounding this critical environmental issue and offers hope for sustainable solutions to ensure a healthier future for our planet

  • - Decoding The Evolving Indian Customers
    av Govind Kumar & Namita Sajeev
    199,-

    For both sprouting and mature firms, demanding customers show tough love. How to transform those discontented grim faces into loyal and faithful brand ambassadors is what the coming pages have in store for you!The backbone of any corporate kingdom is its vast customer network - correction: its happy customer network. So, what about the unhappy ones? Actually, they can become the steel nerves of your company! But how does that happen? Explore the answers as you read through!Most of the incidents illustrated in this book revolve around familiar characters one might have seen and forgotten. The Indian viewpoint depicted here merely mirrors our observations, and does not represent everyone alike. It is just a hilarious account of how we, as Indians, have some common traits as consumers. After all, the ability to laugh at oneself is the mark of a genius!This book is inspired by Kintsugi, the Japanese art of mending broken pottery with gold or silver. The golden scars sculpt a precious future, upholding the unique, yet valuable crevices of the past - an enlightening principle guiding any relationship. A customer - corporate bond too, prospers by mending mistakes, acknowledging them and looking ahead for a faithful rapport. Written by a seasoned corporate executive and a millennial IITian, this book captures the evolving preferences of Indian customers. A thoughtful read for casual and serious business purposes alike!

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