Böcker av Giacomo Marzi

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.

Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity.

Provides insights into educational strategies for the continued preparation of entrepreneurs. This book examines economic theory, lifelong learning, opportunistic and positive thinking, business creativity, and operations management. It is designed for entrepreneurs, students, business educators, academics, managers, and researchers.