Böcker av Francina Cantatore

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.

Basic copyright laws and enforcements have been in effect for hundreds of years. However, laws with such extensive histories can often make understanding them complicated. As publishing moves into a digital arena, copyright laws have become increasingly complex. Authors, Copyright, and Publishing in the Digital Era not only addresses the current complexities that aries with authors and copyright laws when publishing digitally, but it also sheds light on the current processes and procedures in place concerning copyright options for digital publishers. This publication addresses a global audience in the manner in which it discusses traditional methods used in publishing before segueing into new model and strategies for both a business and an author in this ever-expanding digital world.