Böcker av Evan Osborne

Most of us are familiar with free-market competition: the idea that society and the economy benefit when people are left to self-regulate, testing new ideas in pursuit of profit. Less known is the fact that this theory arose after arguments for the scientific method and freedom of speech had gone mainstream-and that all three share a common basis.Proponents of self-regulation in the realm of free speech have argued that unhindered public expression causes true ideas to gain strength through scrutiny. Similarly, scientific inquiry has been regarded as a self-correcting system, one in which competing hypotheses are verified by multiple independent researchers. It was long thought that society was better left to organize itself through free markets as opposed to political institutions. But, over the twentieth century, we became less confident in the notion of a self-regulating socioeconomy. Evan Osborne traces the rise and fall of this once-popular concept. He argues that-as society becomes more complex-self-regulation becomes more efficient and can once again serve our economy well.

The goal of Reasonably Simple Economics is, not surprisingly, simple: to help us think like economists. When we do, so much of the world that seemed mysterious or baffling  becomes more clear and understandable¿improving our lives and providing new tools to succeed in business and career. In a chatty style, economist Evan Osborne explains the economic foundations behind the things we read about or see in the news everyday: Why prices for goods and services are what they are How government spending, regulation, and taxation can both hinder and help the economy Why and how some people get fabulously rich How entrepreneurs reorganize society beneficially Why markets sometimes fail and when or if governments should intervene when they do How economics and statistics can explain such things as discrimination in hiring and providing services (and why discriminators are shooting themselves in the foot), why we¿re smarter than we¿ve ever been, and how technology makes the idea of Earth¿s ¿carrying capacity¿ meaningless Along the way, you will learn the basic concepts of economics that well-educated citizens in democratic countries should know, like scarcity, opportunity cost, supply and demand, all the different ways economies are "managed," and more. In the manner of The Armchair Economist, The Undercover Economist, or Naked Economics, Osborne uses current examples to illustrate the principles that underlie tragedies like the Greek economy or the global market meltdown of 2008, and triumphs like the continuing dominance of Silicon Valley in the tech world or why New York City markets are stuffed with goods despite the difficulty in getting them there. As Osborne points out, the future, in economic terms, has always been better than the past, and he shows you how to use that knowledge toimprove your life both intellectually and materially.

Against the backdrop of Enron and the other high-profile cases of corporate malfeasance, it is easy to paint today's executives as villains and blame big business, and corporations generally, for a wide array of social ills.

Shows how corporations have evolved as an essential element of society, and how opposition to them is out of proportion - a fire fanned by anti-business activists, the media, and other groups. This book explains how corporations work and how they have evolved in the context of other institutions.