Böcker av Elizabeth Keating

What are the questions you'd regret not asking when they're gone?In The Essential Questions, anthropologist Elizabeth Keating helps you to uncover the unique memories of your parents and grandparents and to create lasting connections with them in the process. By asking questions that make the familiar strange, anthropologists are able to see entirely different perspectives and understand new cultures. Drawing on her lifelong work in this field, Keating has developed a set of questions that treat your parents and grandparents not just as the people who raised you, but as individuals of a certain society and time, and as the children, teenagers, and young adults they once were. The Essential Questions helps you to learn about the history of your closest family members and to help you understand their perspective on the world. 'If you've ever thought of asking a parent or elderly relative about their past, read The Essential Questions first. After asking the questions Keating suggests, you'll better understand not only your relatives and your heritage, but also your world and yourself' Deborah Tannen, New York Times bestselling author of You Just Don't Understand'If you've ever heard anyone say, 'I wish I'd asked my mom about that,' then this is the book for you' Sarah Bird, author of Daughter of a Daughter of a Queen'Down-to-earth and easy to use, it's a wonderful guide' Michael Erard, author of Babel No More'It has been a long time since I read a book that felt as urgent, timely, necessary, and utterly relatable throughout' Alexandra Georgakopoulou-Nunes, professor of discourse analysis and sociolinguistics at Kings College London

In a twenty-first-century global economy, in which multinational companies coordinate and collaborate withpartners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conferencecall are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What's going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by one's culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one's inflection. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. In Words Matter, you will venture into the halls of multinational tech companies around the world to study language and culture at work; learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and learn to use the ';Communication Plus Model,' which can be easily applied in multiple situations, leading to better communication and better business outcomes.