Böcker av Elizabeth J. Wood

What happens when libraries find themselves in a society characterised by increased information availability? This book offers ideas about how libraries can not only survive in the short term but also take advantage of the emergent opportunities and to do so by judiciously adopting the development tools and concepts espoused by the business world.

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.