Böcker av Eliane Karsaklian

This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

This book will change your life! It will give you a brand-new perspective to negotiation. It will take you from stressful, unpleasant, confrontational situations to a world of stressless, enjoyable, and collaborative ways of conducting business. It will also help you to shape the future of your business with a clearer vision of what you want it to be. All books and theories about negotiation stop at when you close a deal. But this is a very short-termed vision of negotiation. If you want your business to survive the upcoming waves of mergers and acquisitions, digital revolutions, and international trade, you need to add sustainability to your negotiations. This book will show you how to get there.

Explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself. The book is a pioneer in showing the extent of the negotiation process.