Böcker av Dorie Clark

Being yourself has never been so lucrative.The working world has changed. In an era where the cost of living is rising, it's no longer good enough to have a university degree, a cushy corporate job and a strong work ethic - these once-guaranteed routes to success are leaving employees on the wrong side of the poverty line. More and more, people are finding that they have to find alternative routes to success - whether that's by starting a 'side hustle', or by finding a breakthrough idea at work, or even by quitting the rat race entirely and pursuing their own passion projects.With an increasingly educated and experienced population to contend with, discovering what makes you stand out as an individual is more important than ever - whether that be within a corporate structure, a freelancer market, a virtual collective, or any other workplace. So how do you do it? The answer - according to world-renowned strategy consultant Dorie Clark - is to be yourself, entirely and unapologetically.You might not know what your breakthrough idea is. You might know, but have no idea how to implement it. You might think you have an idea, but you don't trust yourself enough to pursue it. Regardless of what's holding you back, this book will teach you how to burst through that barrier and establish yourself as an individual thought leader - and it's as simple as being true to who you are. Drawing on interviews from some of the most influential thought leaders in the world, including Seth Godin, Daniel Pink and David Allen, Clark shows you how to break through the clamour of everyday life, understand yourself and your worth, and ultimately inspire others to embrace your vision. Unapologetically You is a manifesto for individuality. Whoever you are, whatever your perspective - your ideas matter. The world won't wait for you. It needs your insights, and now is the time to be bold, daring and unapologetic.

In the new freelance, independent, work-from-wherever-you-are economy, millions of professionals of all stripes are looking for ways to increase their impact, make more money, diversify their revenue streams, and shape their careers as they see fit. This book provides a blueprint for doing just that.

Set the agenda. Be the go-to person - become a thought leader. If you're a professional in the 21st century, the rules have changed. Being a hard worker is no longer enough. Now it's the thought leaders who are at the top: the agenda-setters with unique, compelling ideas that inspire others to listen and take action and extraordinary followings. But becoming a thought leader is a mysterious and opaque process. Where do their ideas come from? How do they get noticed? Can you control the process at all?Dorie Clark is here to demystify the development of thought leadership. Through vivid case examples and concrete specific steps, she shows how anyone can develop thought-leading ideas and promote them effectively. Drawing on interviews with Daniel Goleman, Seth Godin and Robert Cialdini, she teaches you how to develop a big idea, find your niche, leverage relationships and build a community of followers. She teaches you how to Stand Out.Dorie Clark, author of Reinventing You is a marketing and strategy consultant, with clients including Google, the World Bank, Microsoft, and Morgan Stanley. She frequently writes for the Harvard Business Review and Forbes, is recognized as a branding expert by the Associated Press and Fortune, and was shortlisted for the Thinkers50 Future Thinker Award 2013. She is an adjunct professor of business administration at Duke University's Fuqua School of Business.