Böcker av Dixie Carlton

Before you even START to write your FIRST book...Read this one! Whether you've already started to write, are still thinking about writing, have written already, or are anywhere on the road to publishing a non-fiction book, this book will guide you through the process. From starting, finishing and polishing your manuscript, to understanding the self publishing vs traditional publishing models and then handling your marketing and distribution challenges you'll find out how to AVOID Expensive learning curves and traps for new authors!With the experience of publishing, marketing, and distributing dozens of non-fiction books in the last 10 years, Dixie Maria Carlton openly shares all that she's learned about the process of going from Idea to Author-ity that will save any author time, significant money, and frustration when faced with "I wrote a book - now what?"Having helped more than 50 authors, to write/publish/market/distribute and get leverage on their books, Dixie knows what it takes to get from just having a 'gem of an idea' all the way through to actually earning an income from writing books and using them as a paid expert or thought leader. A strong background in promotional marketing, social media, and being entrenched in the global professional speaking industry for many years, Dixie and knows how it all fits together too.Interview with the Author Q: What made you decide to write this book? A: I have helped more than 40 authors to write and publish books, and over 10 years I've learned a lot about what it takes to not only write, but also to publish and then use that book to help promote their wisdom, expertise, or stories. I developed a step by step formula that makes the writing really easy and keep sharing how to write and publish a book - so decided it was time to write a book about how to write a book. Q: What is special about your book writing skills and formula? A: Well quite simply I love making big things easy, and my writing skills formula for non-fiction books is one that will help anyone to map out the manuscript, write the content, and have it ready for the editiing, design, and formatting phase within just a few weeks. Then this book also walks the reader through what happens next. Q: What do you love most about helping people to write books? A: I love that even if you are pressed for time, or have limited writing skills, I can help get the information in someone's head out to a book so that they can use their book to really market their own expertise and specialist skills better. Q: Are you saying that being an author should be part of someone's marketing strategy?A: Yes - because if you become an Author-ity:, you can use your opportunities to speak to groups and share your knowledge through blogs and articles (already mostly written in your book content) to really connect with your readers - and they can become your most easily sold to customers. Q: So your book helps people to become better at writing for business? A: I'm sure my formula and publishing guidelines help people become better at business writing, and then guides them to better use their material for attracting ideal customers and clients.

When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:• Identifying Target Markets • Marketing and Brand Planning • Media and Promotions • Websites and Social Media • Customer Service Essentials • Gaining Repeat and New Business • Building Your Reputation Through Public RelationsAnd how to create an easy strategy and budget for all your advertising and marketing investments. This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns.Bonus tools and templates included.If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries.Author Q&A Q: Why did you write this book? A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role that marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight. Q: Do you cover anything about online and social media marketing in this book? A: Yes, a lot really, but not How to advertise on Facebook in depth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. Q: Finally, what sort of templates and resources does the book have for readers? A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results. Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense!

50 is the new 30 it seems, Dating and sexuality are challenging enough without the added age factor, but this book explores what old and new relationships are like in mid-life in with refreshing insights into the 'new normal'.