Böcker av Diane Barthel

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

This text focuses on historic preservation, and contrasts Europe - which it argues is an elitist enterprise aimed at preserving values - and the USA, where the patterns are more democratic and dynamic. It asks whether preservation is just a media representation and a means of consuming history.