Böcker av Dennis Wilcox

Clearly explains the basic concepts, strategies, and tactics of todays public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in todays digital age. The text thoroughly integrates new communication technologiesthe Internet, Webcasting, etc.and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage todays students. This text also serves as an invaluable resource for public relations practitioners in the field.

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experienceThis program will provide a better teaching and learning experiencefor you and your students. Heres how: Personalize LearningMySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical ThinkingQuestions and cases throughout the text encourage students to think critically about public relations topics. Engage StudentsAn appealing visual design and real-world applications engage students in the material. Apply Ethics Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support InstructorsActivities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.