Böcker av David McKie

"A potted history of everywhere [David McKie] goes, with some reflective observations about how things were and how they ought to be, and a few jokes thrown in." - Tribune

And some - Rymer, Brocklebank, Stolbof - offer a hint of something just a little more exotic or esoteric. All are grist to the mill for David McKie who, in What's in a Surname?, sets off on a journey around Britain to find out how such appellations have evolved and what they tell us about ourselves.

Addresses environmental questions within the context of global business. A counterpoint to the US-oriented literature on this topic, this work sets out ways to equip public relations to respond to and re-imagine itself in the light of major forecasts and trends for uncertain business, environment and social conditions.