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Böcker av David A. Aaker

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  • av David A. Aaker
    145

    Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

  • av David A. Aaker
    299,-

    Synopsis coming soon.......

  • - Advertising's Role in Building Strong Brands
    av David A. Aaker
    2 639

  • av David A. Aaker
    145

    The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

  • - Advertising's Role in Building Strong Brands
    av David A. Aaker
    1 192

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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