Böcker av Dan Heath

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what's not working - in organizations and companies, and even in our daily lives - by identifying leverage points and concentrating resources to achieve our goals. Changing how we work can feel overwhelming. Like trying to budge an enormous boulder. We're stifled by the gravity of the way we've always done things. And we spend so much time fighting fires - and fighting colleagues - that we lack the energy to shift direction. But with the right strategy, we can move the boulder. In Reset, Heath offers a framework for getting unstuck and making the changes that matter: from a freakishly effective fast-food drive-thru to a simple trick from couples therapy to a grassroots initiative that saved the lives of a million cats. The secret is to find leverage points: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points. In Reset, you'll learn:-Why the feeling of progress can be your secret weapon in accelerating change-How leaders can uncover and stop wasteful activities-Why your team's motivation is often squandered-and how to avoid that mistake-How you can jump-start your change efforts by beginning with a burstThe book also investigates mysteries: Why the middle is the roughest part of a change effort. Why inefficiency can sometimes accelerate progress. Why getting "buy-in" is the wrong way to think about change. What if we could unlock forward movement - achieving progress on what matters most - without the need for more resources? The same people, the same assets...but dramatically better results. Yesterday, we were stuck. Today, we reset.