Böcker av Craig Simpson

This title is aimed at helping you to advise clients sharing practical examples to help guide you throughout the lifecycle of their business.

Distilling the wisdom of the worlds greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

FRANCE, JANUARY 1941The Second World War is raging and Britain is staring at defeat. Intelligence indicates that the Nazis have built a deadly weapon on the French coast. Could a Death Ray really exist? There's only one way to find out - to steal it. Finn, Loki and Freya are fully trained agents with Special Ops. Officially, they don't exist - they're perfect for this secret and dangerous mission.A story inspired by one of the most amazing raids of WWII

HOLLAND, MAY 1941A traitor has struck at the heart of Special Ops, jeopardising the entire Dutch Resistance network. British aircrew are trapped behind enemy lines and an important double agent has been stranded. Secret agents Finn, Loki and Freya must go into action once again. For Finn, with his father missing in action, presumed dead, this mission is more than critical. . . it's personal.

Reported in 2013 as the marketing channel that "e;delivers the best ROI for customer acquisition and retention"e; by Target Marketings Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesnt, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

PARIS, FRANCE, NOVEMBER 1941A rogue British agent has vanished with a suitcase full of cash and a head full of secrets. Have Britain's defences been exposed? Special Operations must act fast. Finn Gunnersen and fellow agents head for the dark and sinister streets of Nazi-occupied Paris. Their orders are simple:Bring the agent back - Dead or Alive.

Norway, September 1943For brothers Marek and Olaf, a hunting trip out on the frozen Hardanger plateau offers a brief chance to escape the German occupation. But returning home they witness the horror of their father's arrest by the Gestapo and the start of a brutal regime under the evil Lieutenant Wold. When their daring plan for revenge goes horribly wrong, they are forced to seek refuge in the vast and unforgiving Norwegian wilderness.Saved from an icy grave by Resistance freedom-fighters, fourteen-year-old Marek is captivated by their courage and determination. He may not be a crack shot like his brother, but he is quick-thinking, resourceful and a talented mechanic. With youth on his side, the Germans probably won't suspect him - perfect for a part in the ambitious sabotage attack planned by the group. But can he keep his nerve, especially when the final assault throws his friends and family into the path of the enemy?

NORWAY, OCTOBER 1940Norway, a country invaded by the Nazis. Finn Gunnersen and best friend, Loki Larson, are determined to fight back. Joining the Resistance, they risk arrest, torture and execution. They also don't know who to trust. When vital secrets fall into their hands and the enemy is in hot pursuit, they must escape. But to succeed they face their greatest deadly challenge - how to steal an enemy plane and fly it to freedom. Can two boys take on the might of the Nazi power?