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For undergraduate business communication courses Learn Business Communication Skills by Example Students need to have excellent, effective, and practical business communication skills in order to succeed in todays business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

For courses in Introduction to BusinessAn introduction to business text can be comprehensive without being overly complex and overwhelmingand this text proves it! Business in Action, Seventh Edition is uniquely positioned to help todays students become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. Teaching and Learning ExperiencesUse a program that presents a better teaching and learning experiencefor you and your students. Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies. Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. MyBizLab is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For courses in Business Communication. The Ever-Changing Mold of Modern Business CommunicationBusiness Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all students seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills students will need to thrive in an office environment. MyBCommLab is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.