Böcker av Chip Conley

Proven principles for sustainable success, with new leadership insightPEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he'd developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author's foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships--with employees, customers, and investors--and this message has resonated with every kind of leader and company including some of the world's best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author's own at Airbnb, and exclusive PEAK leadership practices that will take you--and your company's performance--to new heights.Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.* Understand how Maslow's hierarchy makes for winning business practices* Learn how PEAK drove some of today's top businesses to success* Help employees reach their full potential--and beyond* Transform the customer experience and keep investors happyThe PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better--and PEAK gives you a roadmap to the next level.

What if an equation could help you understand and even master what you're experiencing right now? In this age of uncertainty, many people feel like they're clinging to a dinghy amidst a perfect storm. But successful entrepreneur Chip Conley has discovered that by using simple word equations, it's easy to build the grit, insight, stamina and joy that allow us to become our best, highest-functioning selves. Conley's equations are a simple yet profound way to help your emotions work for you. They are mantras that we can turn to for stability in times of uncertainly, reminding us to focus on the things we can change ('the variables') and leave the others ('the constants') alone. Equations include:Joy = Love - FearAnxiety = Uncertainty x PowerlessnessGiven the complex times we live in, people are looking for ways to distill some basic truths in life. Emotional Equations is a new, visual lexicon for mastering the age of uncertainty.

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any businessThey offer a thorough and practical guide to selling what you do, without selling-out who you are. Key featuresMore and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits themThrough a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.